ViaVeta was formed in 2019 and is a personal care MLM company.
On its website, ViaVeta provides a company address in the Netherlands. The firm is led by founder and CEO Hedi Khezrzadeh, who, as far as I can discover, is located in Turkey.
I’m not clear what ViaVeta’s link to the Netherlands is other than being incorporated as Viaveta Netherlands B.V.
Khezrzadeh (right) rose to prominence in the MLM sector as the top earner in Mega Holdings.
Mega Holdings was a pyramid scam based on the sale of exorbitantly expensive online services. Mega Holdings went bankrupt in early 2018.
The major website domain of ViaVeta, “viaveta.eu,” was registered in July 2018. The company’s official Facebook page was made in September 2018, implying that it was launched at that time.
Continue reading for a thorough examination of ViaVeta’s MLM prospect.
Products by ViaVeta
ViaVeta sells a limited number of personal care items, including:
La Joanne Face Serum – $165 a bottle – “helps to prevent indications of aging, diminish the appearance of lines and wrinkles while boosting the skin’s regeneration process for a younger-looking sensation.”
La Joanne Eye Cream, which claims to be “for youthful-looking and revitalizing eyes,” costs $143 for a 1.01 fl. oz. container (30 ml)
La Joanne Face Cream – $154 for a tub that “helps the skin become firmer, smoother, and more radiant looking.”
ViaLife Hy-Collagen – $138 per pouch – “this potent, nutrient-dense solution combines collagen, hyaluronic acid, and all seven of the vital vitamins for radiantly attractive hair, skin, and nails.”
Where possible, I’ve included container/serving size. While retail and detailed pricing are offered, ViaVeta’s website typically does not disclose container or serving sizes.
ViaVeta also does not offer production information. I did learn that the items are manufactured in Turkey and Switzerland.
ViaVeta’s products are now available in a $374 Skincare Pack and a $594 Perfect Skin Pack for customers looking to buy in volume.
The Compensation Plan of ViaVeta
The compensation structure at ViaVeta is an intriguing twist on paying out based on overall unilevel team volume.
Affiliate Ranks for ViaVeta
ViaVeta’s compensation scheme includes twenty-three affiliate ranks.
They are as follows, along with their respective qualification criteria:
QI 1 – produce and maintain 180 GV over a rolling 31-day period by referring two ViaVeta customers who have each purchased 60 PV or more of goods.
QI 1.1 – produce and sustain 360 GV during a 31-day rolling period
QI 1.2 – produce and sustain 540 GV during a 31-day rolling period
QI 2 – on a rolling 31-day period, create and maintain 1080 GV.
QI 2.1 – Over a rolling 31-day period, create and sustain 1620 GV.
QI 2.2 – create and maintain 2160 GV during a 31-day rolling period
QI 3 – Over a rolling 31-day timeframe, create and sustain 2880 GV.
QI 3.1 – produce and sustain 3960 GV during a 31-day rolling period
QI 3.2 – produce and sustain 5400 GV during a 31-day rolling period
QI 4 – produce and sustain 7200 GV during a 31-day rolling period
QI 4.1 – Over a rolling 31-day timeframe, create and maintain 12,000 GV.
QI 4.2 – create and maintain 21,000 GV during a 31-day rolling period
QI 5 – Over a rolling 31-day period, create and maintain 42,000 GV.
QI 5.1 – Over a rolling 31-day timeframe, create and sustain 60,000 GV.
QI 5.2 – Over a rolling 31-day timeframe, create and maintain 90,000 GV.
QI 6 – Over a rolling 31-day period, create and maintain 120,000 GV.
QI 6.1 – Over a rolling 31-day timeframe, create and maintain 180,000 GV.
QI 6.2 – Over a rolling 31-day timeframe, create and maintain 240,000 GV.
QI 7 – Over a rolling 31-day period, create and maintain 300,000 GV.
QI 7.1 – produce and sustain 600,000 GV during a 31-day rolling period
QI 7.2 – produce and sustain 900,000 GV during a 31-day rolling period
QI 8 – Over a rolling 31-day period, create and sustain 1,200,000 GV.
GV is an abbreviation for “Group Volume.” GV is the total sales volume generated by a ViaVeta’s complete downline. Retail orders are included.
It should be noted that retail order volume must account for 55% of the needed GV. Furthermore, a single unilevel team leg can only credit for up to 40% of the needed GV.
Qualification for MLM Commission
ViaVeta needs affiliates to generate and maintain 55% of their total sales volume as retail sales in order to qualify for MLM commissions.
Commissions on retail sales
ViaVeta affiliates receive commissions on product sales to retail consumers.
Retail commissions are calculated as the difference between the retail and total price of items ordered by retail consumers.
According to ViaVeta’s pay scheme, “wholesale is generally 10% less than retail.”
Commissions for Recommendation
Affiliates of ViaVeta receive a 15% commission on individually suggested sales volume. This, I assume, covers retail and recruited affiliate orders.
On level 2, 5% is rewarded for both retail and recruited affiliate order volume.
ViaVeta pays residual commissions using a unilevel compensation system.
In a unilevel compensation system, an affiliate is put at the head of a unilevel team, with every individually recruited affiliate placed right under them (level 1):
If any level 1 affiliates acquire new affiliates, they are assigned to the original affiliate’s unilevel team at level 2.
If any level 2 affiliates recruit new affiliates, they are promoted to level 3, and so on for an unlimited number of levels.
Based on rank, residual commissions are computed and paid daily:
QI 1 affiliate receives 40 cents QI QI earns 70 cents per affiliate. QI is earned by 1.2 affiliates. QI is earned by two affiliates. QI is earned by 2.1 affiliates. $4 QI 2.2 affiliates QI is earned by three affiliates. QI is earned by 3.1 affiliates. QI is earned by 3.2 affiliates. 4 associates receive $15 QI QI is awarded to 4.1 affiliates. QI earns $45 from 4.2 affiliates. 5 affiliates each get $90 in QI. QI of $125 is earned by 5.1 affiliates. QI is worth $200 to 5.2 affiliates. Six affiliates each get $300 in QI. QI is worth $400 to 6.1 affiliates. QI earns $600 to 6.2 affiliates. QI earns $800 to 7 affiliates. QI earns $1600 to 7.1 affiliates. QI earns $2400 to 7.2 affiliates. 8 affiliates receive a $3200 match bonus.
Affiliates that work with ViaVeta receive a 25% Matching Bonus on residual income generated by directly recruited affiliates.
Bonus with a Code
In addition to the 25% direct Matching Bonus, a Coded Matching Bonus of 66% is given out.
QI Affiliates who rank first get a 10% Coded Matching Bonus QI. 1.1 rated affiliates are eligible for a 12% Coded Matching Bonus QI. A 14% Coded Matching Bonus QI is awarded to 1.2 rated affiliates. Two ranking affiliates will get an 18% Coded Matching Bonus QI. Affiliates with a ranking of 2.1 receive a 20% Coded Matching Bonus QI. A 22% Coded Matching Bonus QI is awarded to 2.2 rated affiliates. Three rated affiliates will get a 26% Coded Matching Bonus QI. Affiliates with a ranking at 3.1 receive a 28% Coded Matching Bonus QI. Affiliates with a ranking at 3.2 receive a 30% Coded Matching Bonus QI. A 34% Coded Matching Bonus QI is awarded to four ranking affiliates. Affiliates with a ranking of 4.1 receive a 36% Coded Matching Bonus QI. Affiliates with a ranking of 4.2 receive a 38% Coded Matching Bonus QI. 5 rated affiliates are eligible for a 42% Coded Matching Bonus QI. Affiliates with a ranking of 5.1 receive a 44% Coded Matching Bonus QI. Affiliates with a ranking of 5.2 receive a 46% Coded Matching Bonus QI. Six ranking affiliates will get a 50% Coded Matching Bonus QI. Affiliates with a ranking of 6.1 receive a 52% Coded Matching Bonus QI. A 54% Coded Matching Bonus QI is awarded to 6.2 rated affiliates. 7 rated affiliates are eligible for a 58% Coded Matching Bonus QI. 7.1 rated affiliates are eligible for a 60% Coded Matching Bonus QI. A 62% Coded Matching Bonus QI is awarded to 7.2 rated affiliates. A 66% Coded Matching Bonus is awarded to the top 8 rated affiliates.
When higher ranking affiliates earn the difference between their rank and lower ranked affiliates, the bonus’s coded nature kicks in.
A QI 5 rated affiliate, for example, earns a 42% Coded Matching Bonus. This still leaves a 24% payout.
The 24% commission is paid to QI 5.1 and higher rated affiliates, based on who is found first upline via the unilevel team.
When a QI 8 rated affiliate is discovered, the Coded Matching Bonus is terminated. QI 8 rated affiliates either receive the full 66% on individually recommended volume or whatever is left over on someone else’s volume.
Getting involved with ViaVeta
Membership in ViaVeta is free.
Referring two consumers and completing an affiliate agreement qualify you for commissions.
Conclusion of ViaVeta
ViaVeta technically has no retail consumers. Everyone is an affiliate who has either qualified for or has not qualified for commissions.
Influencer [I]: Individuals who choose to upgrade their account in order to participate in Influencer Rewards.
To become an Influencer as a Free User or Active Customer, simply share ViaVeta with two persons who have purchased product(s) for 60 VP or more. Then, from your back office, you may upgrade by completing our KYC procedure.
To become an Influencer, there is no charge or purchase required.
Normally, this is an issue (see HerbaLife and Vemma). The 55% retail volume threshold imposed by ViaVeta, on the other hand, balances out the otherwise non-compliant “everyone is an affiliate” strategy.
The “V-Bucks” incentive (just repurposed single-level commissions for unqualified affiliates) is an excellent retail incentive.
Until they recommend order-placing clients, ViaVeta retail customers get V-Bucks instead of commissions. V-Bucks can only be used to purchase ViaVeta items.
Overall, ViaVeta’s compensation model is intriguing. Affiliates are paid in a binary team format, computed daily, unless they are part of a unilevel team, and on a rolling 31-day qualification period.
I’m not sure I understand the purpose behind this, namely if it benefits associates or ViaVeta.
The model includes the possibility of commission volatility. Because residual commissions are computed daily, if a big quantity of volume expired during a 31-day period and was not rebalanced, an affiliate’s commissions for the month might see a significant swing.
However, rather of being smoothed out over the course of a month, the affiliate would witness the fluctuation in real time each day. I’m not sure how healthy that is when it comes to growing an MLM business.
While ViaVeta’s compensation scheme is retail-oriented and takes a unique approach, I believe the company’s product offering falls far short.
The combination of four personal-care products from ViaVeta appears haphazard. Why these things, where do they originate from, and is such a tiny variety sufficient to start a business on?
Remember that they are cosmetics, not vitamins. People have personal care habits, and there must be a compelling reason for them to try something new or vary their pattern.
Things became clearer when I discovered ViaVeta’s Turkish website.
In comparison to the four goods on ViaVeta’s western website, the Turkish page features twenty-five. It’s a considerably more substantial product.
I’m not sure why the disparity exists, but the final consequence is that ViaVeta’s “beyond Turkey” offering appears to be a half-assed cash grab.
I’m sure there’s a business justification for the pared-down product, but that’s not ViaVeta’s customers’ nor affiliates’ issue. There is certainly no explanation supplied by ViaVeta on their website.
The retail-focused pay scheme is excellent, but I don’t believe there is enough there to promote a successful MLM business.