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MulaUp – Scam Review Part 2

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MulaUp may be traced back to early 2021 to Mula Network. Mula 4 You is better represented in the current offering.

Mula 4 You operated under the domain name “mula-4-you.com.” Today’s visit to Mula 4 You’s website looks like this:

Mula 4 You began to crumble around the end of 2021. Mula-4-Wifi was born as a result of this.

Mula4You affiliates were also duped into participating in Jonathan Sifuentes’ Xifra Lifestyle Ponzi scam.

Xifra Lifestyle went bankrupt a few months later. Today’s visit to Mula-4-Wifi’s website looks like this:

Mula-4-Wifi’s demise inspired the creation of MulaUp, which was first housed on a.CO.ZA domain.

Today’s visit to MulaUp’s.CO.ZA website looks like this:

MulaUp’s South African domain launch was canceled, prompting the company to relaunch on “mulaup.com.”

On May 26th, 2022, MulaUp’s.COM domain was registered.

Hanli Lombard is the founder of MulaUp (right).

Lombard’s Facebook page indicates that she is situated in Randburg, South Africa.

Lombard established herself as a leading Crowd1 promoter in South Africa.

Lombard boasted in May 2020 of taking 14 million ZAR ($860,000 USD) through the Ponzi scam.

A few months after Lombardi’s statement, South African authorities acknowledged that Crowd1 was being investigated.

Crowd1’s CEO, Johan Stael von Holstein, cashed out and went into hiding in December 2020, officially sealing the company’s demise.

Lombard went on to develop Mula Network in early 2021 after Crowd1 failed. This is, I think, the first iteration of Lombard’s Mula* schemes.

Mula Network went down fast and was restarted as Dial-A-Mula.

Lombard launched UmVuzo in or around February 2022, possibly to avoid taxes. Lombard claims Dial-A-Mula is a “product” of UmVuzo.

UmVuzo looks to be merely another conduit via which Lombard promotes her Mula* scams. It might also be used to direct victims into other Ponzi scams promoted by Lombard (e.g. Xifra Lifestyle).

Lombard stole from her employment before she stole money through Ponzi schemes.

Lombard was convicted of stealing in July 2007.

“What jumps out in this instance is the relationship you had with your prior employer,” Magistrate Amrith Chabilall told Hanli Lombard, 35.

She was kind with you, as if you were her own daughter.

To put it clearly, it is reprehensible that you stole from her in this manner, and the fine must serve as a constant warning to never do so again.”

Lombardi was also accused of arranging bogus transactions in order to defraud her company, but she was found not guilty.

In June 2022, SimilarWeb began tracking traffic to MulaUp’s current website URL. South Africa accounts for 100% of website visitors.

Continue reading for a thorough examination of MulaUp’s MLM potential.

Products by MulaUp
MulaUp does not provide any retailable items or services.

Affiliates can only promote the MulaUp affiliate membership.

MulaUp’s Compensation Strategy
MulaUp affiliates invest 200 ZAR every month in a seven-level matrix cycler.

MulaUp’s cycler employs a 22 matrix.

An affiliate is placed at the top of a matrix by a 22 matrix, with two spots right underneath them:

The initial level of the matrix is formed by these two locations. The second level of the matrix is created by dividing the initial two slots into two additional positions each (4 positions).

Each 22 matrix thus has a total of six positions to fill.

Positions in a matrix are filled by MulaUp affiliates who have been recruited directly or indirectly.

A “cycle” is formed when all six positions in a matrix are filled.

From tier 2 onwards, this results in a cycle commission and a new place in the cycler’s next tier.

MulaUp’s seven-tier cycler pays off as follows:

Tier 1 (positions cost 200 ZAR per month) – no cycle commission and generates a new tier 2 position Tier 2 – no cycle commission and generates a new tier 3 position Tier 3 – 150 ZAR cycle commission and generates a new Tier 4 position Tier 4 – 400 ZAR cycle commission and generates a new Tier 5 position Tier 5 – 1500 ZAR cycle commission and generates a new Tier 6 position Tier 6 – 3500 ZAR cycle commission
Commissions for Recommendation
MulaUp compensates affiliates when directly recruited affiliates exit Tier 3 or higher:

When a personally recruited affiliate cycles out of Tier 3, you receive 15 ZAR; when a personally recruited affiliate cycles out of Tier 4, you receive 40 ZAR; when a personally recruited affiliate cycles out of Tier 5, you receive 150 ZAR; and when a personally recruited affiliate cycles out of Tier 7, you receive 350 ZAR Monthly Commissions.
MulaUp costs 200 ZAR each month to renew both cycle commissions and referral commissions on a monthly basis.

For example, if you reached Tier 4 cycle commissions one month and everyone in your matrix contributed 200 ZAR the next month, you’d reach Tier 4 again.

In this way, the aforementioned cycle and referral commissions remain monthly recurring as long as persons in all matrices throughout all levels you have jobs in continue to pay 200 ZAR every month.

A MulaUp affiliate receives a 50,000 ZAR incentive if all positions in their levels 1 to 7 matrix are filled.

For reasons we’ll discuss at the end of this review, this is unlikely to be consistent from month to month.

MulaUp affiliates are eligible for a 10% Matching Bonus on cycle commissions down two tiers of recruiting (affiliates you recruit and those they recruit).

MulaUp affiliate membership costs 200 ZAR per month.

MulaUp Summary
MulaUp is a straightforward 200 ZAR per month pyramid scam.

Despite the fact that the firm offers no retailable items or services, Hanli Lombard has packaged numerous rubbish across each matrix cycler tier:

“E-Selfie,” a digital business card, is one of the bundled products:

The cards are supplied by Go2 Online Marketing. For years, Lombard has used the service to promote Ponzi schemes:

There was also mention of wifi network sharing, however I’m not sure if those are still available.

In any case, adding items to a pyramid scheme does not validate a dishonest business strategy. You just end up with a pyramid system centered on a product.

The truth is that many pay 200 ZAR each month for the earning possibilities. The claim that if you pay 200 ZAR per month and recruit fools to join you, you may earn tens of thousands of ZAR every month.

Pyramid schemes are unlawful because arithmetic predicts that the vast majority of participants would lose money. MulaUp is no exception.

MulaUp has crashed for the fourth time as of November 18th, 2022.

A sixth relaunch of “MulaUp Mobile” has been announced.

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