Back in 2014, BehindMLM first looked at IDLife. Logan Stout was the founder and CEO of IDLife at the time.
Notable was the fact that IDLife put itself in a dangerous regulatory area by saying it was like a pharmacy.
The clear implication was that IDLife’s supplements were the same as medications that doctors prescribe.
Back in April, IDLife sent out a press release saying that Josh Paine had joined the company as CEO.
Josh Paine has put together a strong IDLife executive team and started to plan out key initiatives to help the company reach its goals.
Logan Stout had been looking for four years for someone who shared the same core values as IDLife, had great operational and financial knowledge, and had a proven track record. Josh Paine is the answer to my prayers.”
Josh Paine built six successful companies before joining IDLife. He did this by following the principles of Conscious Capitalism while building profitable companies on a global scale.
I looked up Conscious Capitalism because I didn’t know much about it.
Conscious Capitalism is the combination of beliefs about pro-capitalism and improving systems, personal and business growth, and the effects on society and the environment.
Seems harmless, so sure.
WorldVentures, the MLM company that made Paine famous in the industry, is missing from IDLife’s press release.
Back in 2017, Paine was named CEO of WorldVentures. He was involved in the business before that through Rovia.
Under Paine’s direction, WorldVentures was run into the ground, fell apart, and in late 2020, it filed for bankruptcy.
Before Paine joined, WorldVentures had already been a pyramid scheme for more than a decade. Paine’s role in WorldVentures’ failure can’t be ignored, since he was already involved with the company through Rovia and then became CEO.
Oh, and it turns out that Paine and Conscious Capitalism go way back.
Why this DFW company is moving in the direction of “conscious capitalism” (Oct 2018)
Josh Paine wants to stay in charge of WorldVentures Holdings, a direct seller in the travel business based in Plano. He has been in charge for a year.
That’s important because Paine is known as an expert at turning things around. Paine’s work is usually done after a few months of getting rid of inefficient people and processes and putting in place new strategies.
Then, a private equity firm will make a big investment, and Paine will move on to the next troubled company.
Paine said, “Companies only call me when things go wrong.”
I’m trying not to draw too many conclusions about Paine’s job at IDLife from that.
Logan Stout is still the Chairman of IDLife.
Half of IDLife’s top executives, on the other hand, seem to have been replaced by people who came from WorldVentures.
I’m not sure if that was the best thing for Stout to do, given how WorldVentures turned out.
In any case, BehindMLM is going back to IDLife eight years later to give it a new review.
Products from IDLife
IDLife still makes most of its money from selling nutritional supplements, with a focus on “personalized vitamins.” The company also sells Garmin products that can be worn.
IDLife’s website has a referral code barrier when you click the “shop” or “personalized vitamins” links at the top.
But you can get in if you scroll down to the bottom of IDLife’s website and use the “shop” links there.
IDLife’s line of dietary supplements includes products for weight loss, fitness, energy, and skin care. But keep in mind that there is a lot of overlap between the categories.
Slim+ (weight loss, fitness, and energy) is “a delicious formula designed to help you manage your weight, control your hunger, and stop those unwanted sugar cravings while giving you focus and energy to power through your day.” A pouch of 15 single-serve sachets costs $44.99, and a jar of 30 servings costs $79.99.
Collagen+ (for weight loss, fitness, and skin care) is described as “a foundational protein with 4 Premium Sources of collagen…combined with Fulvic Acid and ACTIValoe.” A jar of 20 servings costs $54.99 to buy.
“Designed to help boost your metabolism and increase thermogenesis,” Lean (weight loss and energy) costs $44.99 for a bottle of 120 capsules or a pouch of 30 single-serve sachets.
Shake (weight loss and fitness) is “packed with 24 grams of grass-fed, cold-filtered 100% whey protein and micro-milled chia seed to help boost metabolism, feed lean muscle, and curb your appetite.” A pouch of 15 servings costs $54.99 (a vegan version costs $55).
Hydrate (weight loss, fitness, and skin care): “delivers a carefully researched blend of vital electrolytes, antioxidants, MCT’s, vitamins, and minerals to protect the body from the harmful effects of dehydration,” costs $31.99 for a pouch of 15 single-serve sachets or $65.99 for a tub of 60 servings.
Energy (weight loss, fitness, and energy) is “a unique and proprietary blend of natural energy boosters” that “provides up to 6 hours of sustained energy without the jitters, over-stimulation, or crash.” A pouch of 15 single-serve sachets costs $36.99.
Sleep (weight loss and skin care): “Help bring your body into balance so you can enjoy restful, restorative, deep sleep.” A pouch of 30 single-serve sachets costs $42.99.
Pre Workout (fitness and energy) “delivers a carefully researched and balanced complex of targeted amino acids, branched chain amino acids (BCAAs), enzymes, nutrients, vitamins, and minerals to help you get the most out of your physical fitness and mental focus.” It costs $49.99 for a pouch of 15 single-serve sachets or $70.99 for a tub of 30 servings.
Post Workout (fitness) is sold for $47.99 for a pouch of 15 single-serve sachets or $66.99 for a tub of 30 servings. It “provides a high-quality complex of proteins, vital electrolytes, and antioxidants to reduce recovery time while giving your body’s muscular and nervous systems the proper nutrition they need.”
Day Cream is a skin care product that comes in a 1.5 fl. oz. bottle (44.5 ml) (44.5 ml)
Serum (skin care): A 1 fl. oz. bottle of “a daily anti-aging serum designed to lift away wrinkles and fine lines and make your skin look and feel younger” costs $72.59. oz. bottle (30 ml) (30 ml)
Cleanser (skin care) is “designed to detoxify and clean the face without stripping it of the essential oils it needs to keep a healthy glow” and costs $28.59 for a 6.7-fl.-oz. bottle. oz. bottle (198 ml) (198 ml)
Sanitize+ (skin care) is “a 99.9% hand sanitizer and a lotion,” and three 2 fl. oz. bottles (59.14 ml) (59.14 ml)
“Great-Tasting Chewables Packed with 24 Vitamins and Minerals Made Just for Kids,” Kids Nutrition, sells for
IDLife also has lines of supplements and personal care products that come in customizable “box” sets.
IDNutrition sells the IDLife vitamin range, which comes in a morning pack and an evening pack.
IDNutrition’s personalization is done through an online assessment:
The IDAssessment is based on thousands of medical and scientific studies, and over 5,470 algorithms are used to process the information you give in order to give you a completely personalized IDHealth Score and IDReport.
IDLife says it will take two to four minutes to do their “health assessment.”
Consumers are not given any information about the scientific studies or algorithms that are said to back up the claims.
IDLife DNA, which promises to “connect the dots between your DNA and your personalized vitamins,” is another option.
Diabetes, heart health, high cholesterol, and thyroid problems are among the health problems that IDLife DNA is said to “support.”
No prices are given for the different vitamin plans. This is because the formulas can be changed to fit your needs.
There are “Vitamin Packs” that are made for different health problems:
The pay plan for IDLife
IDLife does not give their compensation plan to customers.
The analysis below is based on version 18.6 of IDLife’s website, which was gotten from a third party.
Ranks IDLife Affiliate
In IDLife’s compensation plan, there are thirteen ranks for affiliates.
Here are their names and the qualifications they need to meet:
Associate: Become an IDLife affiliate and make and keep 100 PV per month.
Director: Make and keep 100 PV and GV a month, and make and keep at least one qualified leg a month.
Area Director: Make and keep 150 PV and 500 GV every month, and make and keep at least two qualified legs.
Regional Director: Make 200 PV and 1000 GV every month and keep them up, and keep at least two qualified legs.
Managing Director: Make and keep 250 PV and 2000 GV a month, and make and keep at least three qualified legs
Senior Director: Make and keep 300 PV and 4000 GV a month, and make sure at least three legs are qualified.
Executive Director: Make and keep 350 PV and 10,000 GV a month, and make and keep at least four qualified legs.
National Director: Make 400 PV and 20,000 GV every month, and make and keep at least five qualified legs (two must have a Senior Director or higher in them)
Vice-Presidential Director: Make and keep 500 PV and 40,000 GV a month, and make and keep at least six qualified legs (two must have an Executive Director or higher in them)
Presidential Director: Make and keep 600 PV and 80,000 GV a month, and make and keep at least seven qualified legs (two must have a National Director or higher in them)
National Presidential Director: Make and keep 700 PV and 160,000 GV a month, and make and keep at least eight qualified legs (two legs must have three National Directors or higher in them)
International Presidential Director: Make and keep 1000 PV and 400,000 GV a month, and keep at least eight qualified legs (two legs must have three National Directors and one Presidential Director in them)
Global Presidential Director: Keep 1000 PV a month, make 800,000 GV a month, and keep at least eight qualified legs (three legs must have three National Directors and two Presidential Directors in them)
Personal Volume is what PV stands for. PV is the amount of money made from sales to retail customers and orders from an affiliate.
“Group Volume” is what “GV” stands for. GV is the amount of PV that an affiliate and their downline have made.
When an IDLife affiliate brings on another IDLife affiliate, a unilevel team leg is made.
With a unilevel compensation structure, an affiliate is at the top of a unilevel team, and every other affiliate they personally recruit is right under them (level 1):
If an affiliate on level 1 brings in new affiliates, those new affiliates join the original affiliate’s unilevel team on level 2.
If any level 2 affiliates bring in new affiliates, they move to level 3, and so on until there are no more levels to go down.
For a leg of a unilevel team to be “qualified,” at least one affiliate must be Associate or higher. This doesn’t have to be the person who joined the group at the top of the leg.
When new IDLife affiliates sell products to retail customers, they get a 30% cut of the sale.
Retail commissions are paid out on a sliding scale after 30 days:
Get a 20% retail commission rate if you make $0 to $499 in retail sales every month.
if you make between $500 and $999 in retail sales every month, you’ll get a 25% retail commission rate.
if you make $1,000 or more in retail sales each month, you’ll get a 30% retail commission rate.
Also, there is a retail commission match, which pays
20% if the recruiter signed up in the last 30 days.
10% if the person who brought in the business has been there for more than 30 days.
5% to the first Executive Director or higher in the chain of command; and
5% to the first upline Vice President or higher.
PV Bonuses Every Month
IDLife pays affiliates who bring in at least 1000 PV a month:
if you earn 1000 PV in a month, your $27.49 Premium Website Bundle fee is waived for the next month.
if you earn 2,000 PV in a month and are an Executive Director or higher, you will get a $300 bonus on your next month’s Car Bonus.
PV Annual Bonus
IDLife pays affiliates who bring in at least $10,000 in annual PV:
produce 10,000 PV per year and get $500
produce 15,000 PV per year and get $500
20,000 PV per year, and you’ll get $1,000.
30,000 PV per year, and you’ll get $1,000
produce 40,000 PV per year and get $1,000
50,000 PV per year, and you’ll get $2,500.
generate 60,000 PV per year and get $1,000.
produce 70,000 PV per year and get $1,000
produce 80,000 PV per year and get $1,000
annual PV of 90,000 and receive $1,000
yearly PV of 100,000 and receive $5,000
It’s not clear if these bonuses add up or if you get the most you’re eligible for.
If I had to guess, the bonus levels stack, since the bonus goes up to $2500 and then back down to $1000.
Fast Start Bonus
IDLife affiliates who sell $100 or more to retail customers in their first 30 days get a $100 “Fast Start Bonus.”
Affiliates of IDLife get paid for bringing in new members on three levels deep (unilevel).
The rate of commission for recruiting a new affiliate depends on how much money they spend on their Associate Kit.
In version 18.6 of IDLife’s compensation plan, here are some examples:
level 1 (affiliates you brought in yourself): 20% to 33%
level 2 – 6% to 1.6%
level 3 – 5% to 1.2%
Even though there are still three levels of Associate Kits, the more expensive ones in the 18.6 compensation plan are priced differently than they are now ($299.99 to $1199.99)
Because of this, the 18.6 compensation plan gives percentages instead of dollar amounts. Keep in mind that these percentages may have been changed to account for the fact that an Associate Kit now costs between $299 and $799.99.
If an IDLife affiliate brings on three other IDLife affiliates in their first 30 days, they get a $300 bonus.
Commissions that don’t end
Residual commissions are paid out by IDLife using the same unilevel compensation structure that ranks and recruitment commissions are.
Residual commissions, on the other hand, can be paid on up to ten unilevel team levels instead of just three.
Rank determines how many levels an IDLife affiliate can earn residual commissions on:
On level 1, directors earn 5%. (personally recruited affiliates)
On levels 1 and 2, area directors earn 5%.
On levels 1 and 2, regional directors earn 5%, and on level 3, they earn 4%.
On levels 1 and 2, Managing Directors earn 5%, on level 3, they earn 4%, and on level 4, they earn 3%.
Senior Directors earn 5% on levels 1 through 3, 3% on level 4, and 2% on level 5.
Executive Directors earn 5% on levels 1 through 3, 4% on level 4, 3% on level 5, and 2% on level 6.
On levels 1 through 3, National Directors earn 5%, on levels 4 and 5, 4%, on level 6, 3%, and on level 7, 2%.
On levels 1 to 3, Vice Presidential Directors earn 5%, on levels 4 to 6, they earn 4%, and on levels 7 and 8, they earn 2%.
On levels 1–3, Presidential Directors earn 5%, on levels 4–6, 4%, on level 7, 3%, on level 8, 2%, and on level 9, 1%.
National Presidential Directors and higher earn 5% on levels 1–3, 4% on levels 4–6, 3% on levels 7–8, 2% on level 9, and 1% on level 10.
Bonus for Matching
Affiliates with the rank of Senior Director or higher in IDLife get a Matching Bonus on residual commissions.
The Matching Bonus is paid on up to four affiliates with the rank of Senior Director or higher per unilevel team leg:
Senior Directors get a 20% match on level 1, 10% on level 2, and 5% on level 3. If there are three or more Senior Directors in a leg, they get a 5% match on level 3.
Executive Directors get a match of 25% on level 1, 15% on level 2, and 5% on levels 3 and 4 if they are Senior Directors or higher.
National Directors get a 40% match on level 1, 20% on levels 2 and 3, and 15% on levels 4 or higher if they are Senior Directors or higher.
Vice Presidential Directors and above get a 40% match on level 1, 30% on level 2, and 25% on levels 3 and 4. Senior Directors or above found in a leg get a 25% match on levels 3 and 4.
Note that level 1 is for affiliates that you personally recruited. I think you need to have a Senior Director or higher that you personally recruited in a leg to earn another Senior Director or higher generation.
IDLife puts 2% of all the money it makes from sales into the Global Pool.
The Global Pool is split into five smaller rank-specific pools as follows:
The 34% Global Pool is shared between the National Directors.
Vice-Presidential Directors get a piece of a 26% Global Pool.
The 18% Global Pool is shared between the Presidential Directors.
National Presidential Directors get a piece of a 12% Global Pool.
International Presidential Directors and higher get a piece of a 10% global pool.
Rank Achievement Bonus
IDLife gives the following one-time Rank Achievement Bonuses to affiliates who reach the level of Managing Director or higher:
Become Managing Director, and you’ll get $100.
Become a Senior Director, and you’ll get $250
if you get to Executive Director, you’ll get $500
if you get to National Director, you’ll get $1,000
if you reach Vice-Presidential Director, you’ll get $2,000
Become Presidential Director, and you’ll get $4,000
Bonus for Team Building for the President
Presidential Directors get a bonus every year based on their GV:
make 100,000 GV per year and get $1,000
make 150,000 GV per year and get $1500
make 200,000 GV per year and get $2,000
generate 250,000 GV per year and get $2,500.
make 300,000 GV per year and get $3,000
make 400,000 GV per year and get $4,000
generate 500,000 GV per year and get $5,000.
make 600,000 GV per year and get $6,000
make 750,000 GV per year and get $7500
make 1,000,000 GV per year and get $10,000
IDLife makes it clear that the Presidential Team Building Bonus does “not stack,” which was not clear about the PV Annual Bonus.
Bonus on Car
Executive Directors and people with higher ranks in IDLife are eligible for a monthly Car Bonus:
Executive Directors get $300 a month.
Monthly pay for national directors is $500.
Vice-Presidential Directors get $600 a month.
Directors of the White House get $750 a month.
National Presidential Directors get $1000 a month.
International Presidential Directors get $1500 a month.
Monthly pay for Global Presidential Directors is $2000.
Note that the Car Bonus can go up by $300 each month thanks to the PV Monthly Bonuses (see “PV Monthly Bonuses” above).
Trips as a reward
In IDLife’s pay plan, incentive trips are mentioned:
You can go on trips during the year if you are one of the top earners and have earned points for certain activities.
The Enroller gets points for the activity of their downline.
Each IDLife incentive trip that has been announced seems to have different requirements to meet.
Getting in IDLife
There are three prices for becoming an IDLife affiliate member:
Associate Product Kit costs $299.99
$399.99 for an Associate Product Kit with DNA
Associate Product Kit Big Variety Pack – $799.99
$799.99 for an Associate Product Kit with a Detox Box and a Burn Box
IDLife also has a “Free Membership” option, which is different from the MLM opportunity at first.
Free Membership IDLife affiliates need to find two other affiliates or earn 500 PV in order to join the MLM opportunity.
“Premium website bundle subscription,” which costs $27.49, is a part of IDLife’s compensation plan.
This sounds like a monthly charge for a simple website that can be used to sell IDLife products. IDLife’s website doesn’t say anything about the subscription.
IDLife: The End
When I was updating my research on IDLife, the “pharmacy but not a pharmacy” marketing angle was the main thing I was looking for.
Even though the pictures of doctors have been taken away, IDLife’s “health assessment” is still like a survey you might fill out when talking to a doctor about your diet and/or nutritional needs.
In 2014, this was a problem, and it still is. IDLife and its products have not been approved by the FDA to treat any disease or health problem.
The FDA makes this very clear:
Even if a product is labeled as a dietary supplement, the FD&C Act says that it is a drug if it is meant to diagnose, cure, treat, lessen the effects of, or prevent disease.
IDLife even calls one of their sets of vitamins and supplements a “Diabetes Support Pack.” And when people sit down for a health assessment, a marketing video with Lindsey starts playing:
Hello, my name is Lindsey, and I’m here to help you stop guessing, get rid of that cabinet full of pills, and find a new way to improve your health and metabolism.
With your own vitamin and nutrient platform that is made just for you and is called IDNutrition.
IDLife is still marketing itself and its supplements as a pharmacy, which is against the FD&C Act.
The FDA hasn’t caught up with IDLife yet, but the FTC has warned them twice in the past two years (COVID-19 income claims in 2020 and a general warning in 2021).
I don’t think there’s any way around this without changing IDLife’s whole marketing strategy. Let’s be honest, after all these years, that’s not going to happen.
IDLife and its affiliates clearly target people with medical conditions, and they say that their customized plans and products are based on “scientific studies” and “algorithms.” However, the company admits that this doesn’t mean anything in terms of real evidence.
Are these Vitamin Packs accepted by the FDA?
The FDA does not have to approve dietary supplements like these Vitamin Packs. All of these Vitamin Packs are made by following the rules, regulations, and guidelines set by the FDA.
Vitamin packs that are meant to help with medical conditions must have FDA approval. The FD&C Act says that it is against the law to pretend otherwise. But that’s up to IDLife and the FDA to figure out.
As a potential customer, you should know that if someone tells you that IDLIfe products can help with certain diseases or medical conditions, it’s not based on any peer-reviewed studies.
You can find out for yourself if this is true by asking for proof. At best, you might get some personal stories about the product as testimonials. (IDLife has an official Facebook group for testimonials, but it’s set to private.)
Anecdotes are useless when it comes to doing your research on medical conditions and health.
When it came to IDLife’s pay plan, I made the following notes in 2014:
The main goal of IDLife’s compensation plan is to get people to take the ID Nutrition survey and then agree to spend a certain amount each month on supplements based on the results of the survey.
This is still a thing, but IDLife’s “Detox Box” supplements have taken the lead. At least from a business point of view.
When we look back at our 2014 review, we can see that most of the parts of IDLife’s compensation plan are still the same, but the dollar amounts have changed. You’d expect this to happen after eight years, so it’s not a big deal. However, it looks like the rank achievement bonuses have been cut by 90%.
IDLIfe’s compensation plan has a lot of details about retail incentives and bonuses, but there are no retail-specific volume requirements.
As IDLife affiliates move up in rank, their PV requirements do go up a lot, which kind of suggests that retail sales will play a role. It’s clear that you can’t buy that much product every month if you’re not trying to rank up.
One thing to watch out for is the IDLife affiliate membership marketing that comes with a 30% discount. If that’s how someone told you about the MLM opportunity with IDLife, they’re probably building a pyramid scheme based on selling products.
For this to work, they probably aren’t too high up in rank, because again, the monthly PV requirements get too high (but not unrealistic if potential commissions outweigh the monthly spend).
I’d like to see IDLife deal with this possible compliance issue by setting either specific retail volume requirements or specific retail customer requirements in addition to recruiting affiliates.
But, given the whole problem with pharmacies following the rules, I’m not going to hold my breath.
Josh Paine is finally coming from WorldVentures.
Just because Paine worked at WorldVentures doesn’t mean that IDLife has to go in the same direction. Though, the fact that Paine is bringing over a lot of former WorldVentures executives is cause for concern.
A pyramid scheme was what WorldVentures was. Before Paine became CEO, it was a pyramid scheme, and it stayed that way until the day it fell apart.
The business model was simple: buy a monthly membership, get other people to do the same, and make believe that WorldVentures was making a lot of money from travel.
Even though he was happy to ride the wave of people joining WorldVentures, he ran away eight months before the company filed for bankruptcy.
WorldVentures didn’t fall apart all of a sudden. Even when Paine left the ship, distributors hadn’t been paid for a while.
Paine, who knows that companies hire him to fix things, could help IDLife turn things around. From a business point of view, at least.
To get a better idea of IDLife as a whole, we have:
Josh Paine’s past with WorldVentures, which includes former WorldVentures executives;
IDLife’s products to specific diseases and medical conditions without FDA approval;
Information about pay is kept from the public;
Official statements about a product made behind closed doors;
There are no hard protections against affiliate autoship recruitment (although it is true that PV requirements make this hard at higher ranks);
BehindMLM raised concerns about fake drugs in 2014, but nothing was done to fix the problem.
There are more than enough warning signs to rate IDLife’s MLM opportunity as “be careful.”